Imagine deploying marketing campaigns as seamlessly as code—testing, iterating, and scaling in real time. In this talk, we’ll explore how DevOps isn’t just for engineers anymore. Learn how CI/CD pipelines turbocharge A/B tests for ads, how observability tools decode customer behavior like never before, and why auto-scaling isn’t just for servers—it’s for brand trust. We’ll dissect a viral campaign that almost crashed (but didn’t, thanks to Kubernetes), and how a luxury retailer used Terraform to roll out global stores faster than a TikTok trend. Forget silos; this is about engineers and marketers sharing dashboards, not blame. 

聽眾收穫：

This talk is tailored for three key personas:

1. DevOps Veterans: Engineers seeking to expand their impact beyond infrastructure into business outcomes.
2. Decision Makers: Leaders aligning technical investments with brand growth and customer loyalty.
3. Non-IT Teams: Marketers and brand managers leveraging DevOps tools for agility.

What They’ll Learn:

1. Turn DevOps Into a Brand Multiplier

• Use CI/CD pipelines to A/B test campaigns, deploy global ads, and iterate faster than competitors.
• Example: Auto-scale campaigns during viral moments using Kubernetes, just like servers.

2. Decode Customer Behavior with Observability

• Transform tools like Grafana and Datadog into brand perception dashboards, correlating app performance with customer sentiment.

3. Break Silos, Build “Brand Guilds”

• Foster collaboration between DevOps, marketing, and legal teams using shared KPIs (e.g., deploy speed + Net Promoter Score).

4. Guard Reputation with DevSecOps

• Embed compliance (GDPR, accessibility) into pipelines to avoid PR disasters.

5. Measure ROI Beyond Infrastructure

• Quantify how DevOps-driven agility boosts revenue (e.g., 40% faster holiday campaigns → 15% sales lift).