講者資訊

Priyanshi Arora (Priya)

Priyanshi Arora (Priya)

LBB
Brand Data Analyst

Priyanshi Arora is a Brand Data Analyst and Creative Artist who bridges data, DevOps, and creativity to revolutionize brand strategies. She builds AI-powered pipelines and automation tools that slash campaign deployment times by 50%, enabling teams to scale campaigns with precision.

演講議程

DevOps: Brand’s Growth Catalyst

Imagine deploying marketing campaigns as seamlessly as code—testing, iterating, and scaling in real time. In this talk, we’ll explore how DevOps isn’t just for engineers anymore. Learn how CI/CD pipelines turbocharge A/B tests for ads, how observability tools decode customer behavior like never before, and why auto-scaling isn’t just for servers—it’s for brand trust. We’ll dissect a viral campaign that almost crashed (but didn’t, thanks to Kubernetes), and how a luxury retailer used Terraform to roll out global stores faster than a TikTok trend. Forget silos; this is about engineers and marketers sharing dashboards, not blame. 


聽眾收穫:

This talk is tailored for three key personas:

  1. DevOps Veterans: Engineers seeking to expand their impact beyond infrastructure into business outcomes.
  2. Decision Makers: Leaders aligning technical investments with brand growth and customer loyalty.
  3. Non-IT Teams: Marketers and brand managers leveraging DevOps tools for agility.

What They’ll Learn:

1. Turn DevOps Into a Brand Multiplier

  • Use CI/CD pipelines to A/B test campaigns, deploy global ads, and iterate faster than competitors.
  • Example: Auto-scale campaigns during viral moments using Kubernetes, just like servers.

2. Decode Customer Behavior with Observability

  • Transform tools like Grafana and Datadog into brand perception dashboards, correlating app performance with customer sentiment.

3. Break Silos, Build “Brand Guilds”

  • Foster collaboration between DevOps, marketing, and legal teams using shared KPIs (e.g., deploy speed + Net Promoter Score).

4. Guard Reputation with DevSecOps

  • Embed compliance (GDPR, accessibility) into pipelines to avoid PR disasters.

5. Measure ROI Beyond Infrastructure

  • Quantify how DevOps-driven agility boosts revenue (e.g., 40% faster holiday campaigns → 15% sales lift).
詳細介紹